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Direct Selling


In the March issue of TopHic our experts define direct selling, an industry relatively less known but greatly expanding considering that the volume of direct sales has registered a constant growth rate over the past few years.

Direct selling is a growing industry also in Italy. Many sector are using this selling strategy, not only to increase business results, but also to serve specific market segments.

But, what is the potential of this technique? And, which is its regulatory framework?

Read the issue of March to know all the details.

Overview - Italian peculiarities

Direct selling is a large and growing sector within the nonstore retail trade in Europe. Direct sales volume shows a constant growth over the last years. Italy is one of the top direct selling markets in the world, both by sheer size and growth figures. There is a clear and stable regulatory environment: with the 2005 law regulating [...]

The expert's opinion - Defining Direct Selling

by Gabriele Labombarda - Partner Bernoni Grant Thornton & IBC Director for Italy

Direct selling is a growing sector in Italy: in 2019, it registered an unparalleled 51% growth in terms of quantity of products distributed by the 265 active companies. Direct selling is increasingly growing also, and mainly thanks to, the important daily activity of the key figures in this market [...]

Case history - Adele Pastore/Synergy WorldWide Italy Srl

What our clients say about us is the key ingredient of our work. Because thanks to the open confrontation and the transparent exchange of ideas we are able to meet concrete achievements. And so it was for Adele Pastore – General Manager of Synergy WorldWide Italy Srl, who entrusted us with the outsourcing of direct selling related processes [...]

Focus on - Italian peculiarities: three main aspects

The peculiar Italian direct selling scheme involves three main aspects: legal aspects, tax aspects and social contributions aspects. These aspects affect both the Company and the salesmen [...]