Experts in the field – among others – are more and more often referring to Covid as a cut-off line dividing the “old” way of doing business from the “new” one.
In my opinion, this concept is true only if we consider it just from a time perspective, and no cause-effect relationship is attributed to it.
In fact, the pandemic did not cause the substantial way of doing business, nor a review of priorities and the subsequent strategic and planning decisions. Covid-19 has only speeded up a process that – though the related slow-downs and resistance - had been ongoing for a long time (even if with a different pace at a global level).
Most industrialized countries in the world, in fact, started moving towards the fourth industrial revolution a long time ago, according to common directives and, since 2013 to date, Industry 4.0 has been included in the agenda of all main governments, with the aim of making economy increasingly more agile and efficient, thanks to digital, automated and interconnected processes. Therefore, the modernization and, particularly, the digital progress, determined – and will determine – significant changes, not only in trends and needs of businesses, but also in the strategies of the main stakeholders.
Limiting the scope of the analysis to Italy, we can see that, already at the end of 2019, according to the first permanent census of enterprises carried out by ISTAT (National statistics institution), approximately ¾ of companies having more than ten employees were involved in digital investment. Only 3.8% of them, however, were already in their digital maturity phase, while most of them were still “testing” new technological and organizational solutions. Other countries in Europe, America, and Asia were considerably ahead of Italy.
The considerations following the abovementioned analysis are quite simple: since March 2020, the global economy has been disruptively changing its logics and, therefore, its operators, both buyers (B2B and B2C) and sellers, were inevitably involved.
This has implied a substantial change in many aspects, such as the economic and financial, as well as lifestyle-related needs, the way these needs are met (which is increasingly more dematerialized), the importance of the time factor (both for the delivery and for the utilization of goods or services), the relevance of the risk factor (not only the risk related to the counterparty but also that being implicit in the organization).
Starting from this fundamental consideration, companies and advisors are called to identify and deal with the main innovations they will be concerned by, considered that the longed-for end of the pandemic will imply the end of the effects of the provisions that have mitigated the impact related to disruption.
The end of the pandemic, in fact, will not imply a return to the status quo, but rather the continuation of the trend towards change, without any (regulatory and statutory) facilitating element.
Therefore, according to this vision, some aspects such as remote working, the cyber phenomenon, the review of organizational processes, the adjustment of compliance due to the changes in the management of commercial relationships, the review of intercompany agreements within cross-country transactions, etc., will need to be preventively analysed in order to plan the proper actions to take.
Some questions will also need to be answered:
Such questions, as other ones, require a preventive analysis, since their resolution will impact on medium- and long-term strategies, on cash flows, on already assumed commitments, and on traditional evaluation parameters used so far.
Those who will be able to adopt this approach will take a certain, durable, and sustainable advantage, while those who will not operate according to this approach (maybe remaining in their comfort zone) will risk to suffer significant consequences that will impact the sustainability of their business in the medium-long term.
