The new competitive strategies of luxury watch manufacturers

The new competitive strategies of luxury watch manufacturers

The high-end watchmaking sector shows different strategic models between major groups and independent maisons, with distinct approaches to distribution, product development, and the product life cycle. The secondary market is taking on an increasingly central role, driven by greater transparency, CPO programs, and certification technologies that enhance competitiveness and sustainability.

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By Carlotta Benedet - Associate Partner Private Clients 

2020 marked an unprecedented downturn for the fine watchmaking industry. With manufacturing plants closed and tourist flows at a standstill, Swiss watch exports fell by 24% to CHF 16.1 billion, compared to [...]

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by Sante Maiolica - Partner & CEO of Grant Thornton FAS

The second-hand or pre-owned watch market has long ceased to be a "grey market" and has become a mature financial and cultural ecosystem. In the past, this market was considered an opaque, unauthorised space, often based on [...]

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by Stefano Lunghi - Università Cattolica del Sacro Cuore

The analysis of the strategies of the main market players (Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin and TAG Heuer) reveals a direct causal link between governance structure (foundation, family, group) and [...]